Facebook users in Europe will soon have the opportunity to earn Facebook Credits by completing hard offers through the offer walls of social games. Facebook today announced partnerships with SupersonicAds from the United Kingdom and Deal United from Germany to let European users buy magazine subscriptions, online movie rentals, and more to earn Facebook’s virtual currency.
Facebook will only allow Credits to be distributed through offers by approved providers once the July 1st deadline passes and all games to switch to Credits as their payment method. Therefore, attaining approved offers coverage in Europe through these deals is important so developers can still monetize users in the region who won’t pay for Credits directly.
Currently, game developers often work with offer providers like SupersonicAds and Deal United to give users their proprietary premium in-game currency in exchange for making purchases — sometimes known as completing hard offers. Direct response advertisers aggregated by the offer providers earn money from the purchases, and pay out to the game developers for bringing them customers and to cover the cost of the currency.
However, at the beginning of March, Facebook announced that after the migration to Credits, only approved offer providers can dispense hard Credits offers, and the only approved provider at the time was the Mountain View, CA-based TrialPay. Facebook promised more providers would be approved before the July 1st forced migration, and now it’s made good on that promise by blessing SupersonicAds and Deal United. A Facebook spokesperson tells us that “both of these companies will provide offers for Europe, extending the current offers product outside of the United States.”
[Update: To be clear, the approvals of SupersonicAds and Deal United mean those companies will contribute offer inventory they've aggregated from advertisers into Facebook's existing official offer wall, which it runs in partnership with TrialPay. Developers won't have to do anything new to get SupersonicAds or Deal United offers to appear in the offer walls of their games. They won't have to set up any additional offer walls, and users will see offers from these providers blended into the offer mix.]
SupersonicAds co-founder Gil Shoham told us his company has more than 1000 advertisers lined up to work with developers and 5000 live offers that will become available to users through the Facebook Credits partnership. “We have the ability to tap into many offers per country, and provide full localization and translation of offers and landing pages. Our goal is to make sure all users across europe can find relevant offers.”
Facebook tapped SupersonicAds as the only European launch partner for its Credits soft offers program, which allows users to earn Credits for watching video ads while playing games or browsing Facebook.com. Shoham says the program has been a success so far, and that the company has served commercials from Disney, Intel, Sony, Lionsgate, and Warner Bros to Facebook users.
Having both launched on Facebook years ago, today’s move by Facebook is validation for both companies that has been a long time coming. It appears that TrialPay will still have a Credits hard offer monopoly in the lucrative American market, though, as competitors such as Tapjoy and Super Rewards have yet to be approved.
Facebook has been making other preparations to ease both developers and users onto Credits. Yesterday it announced alternative payout options for 13 countries, which will help international developers receive their money from Facebook for the Credits spent on their games. Facebook also began giving away small amounts of Credits to get users accustomed to keeping a balance and spending them, with 1 free Credit being distributed to Ravenswood Fair players.
Approving enough providers for both the hard and soft offers programs will be crucial to injecting enough Facebook Credits into the ecosystem so that developers don’t take a big hit to monetization by migrating to Credits. If Facebook doesn’t establish robust enough Credits offer walls, users who previously spent proprietary virtual currency they earned through the multitude of independent offer providers won’t have adequate choices of ways to earn, and could cease to monetize if they don’t switch to buying currency (although as we’ve noted before, many do tend to start with offers and go direct anyway).
While most virtual goods revenue comes from direct purchases, a dip in revenues for Facebook game developers could cause a backlash leading them to turn to other platforms such as iOS or Android, hurting Facebook’s Credits business. The company still has work to do, though, in adding more offers options in Asia, and additional competitors in North America.
This is an open letter from an Auburn Alumn who asked me if i could provide a venue to react to Stanley McClover and his accusations on HBO regarding Auburn Football and illegal benefits.
If you're not up to date on Mr. McClover check out this story in the New York Times.
"In response to Stanley McClover's outburst of ignorance on HBO February 25th, some may think he did future athletes a favor by coming clean about the alleged transgressions at Auburn.
However, the truth of the matter is that McClover was a student athlete given an opportunity get an education and also an opportunity to play professional sports. McGlover was granted the opportunities that so many dream about, although injuries cut short his dream of becoming an NFL star.
Please don't forget that Auburn was the catalyst for McClover making it to the NFL. As a student athlete, a school is not responsible for what happens once you leave the university. He should be grateful that he even had the chance to reach his goals that so many minorities don't even have the chance to receive.
If he was indeed receiving special benefits that were against NCAA rules, why wait years after he received them to blast the university that gave you an education, and most importantly, an OPPORTUNITY?
I am not saying that benefits are not received at colleges and universities across the country or that Auburn is 100% innocent. I think the recent developments at Ohio State and USC make it clear that change is needed. I didn't take any benefits while I was at Auburn, and to the best of my knowledge, Auburn has run a clean program by SEC standards.
Auburn gave McGlover a head start in life, and all he can do is try to tear down the institution that did nothing but try to better him as a human being.
Here it is several years later, and he's trying to do what? Regardless of what's been said and done, once Stanley McClover is gone and Auburn is still going to be here.
Stanley McClover, you tell me what is your legacy? He says he wanted to help underprivileged kids from being taken advantage of by big time college football to help his non-profit organization.
In reality, what I think is that you have heightened the scrutiny of college sports to the point where kids who don't have many options have less opportunity because of your selfishness.
He said he didn't take any money from HBO, but I beg to differ; we all know that Alabama is a football state and football is king. I know he took 15K from a University of Alabama booster to do the interview. What is more shameless that an Auburn man taking money from Alabama booster to snitch to the whole world?
Stanley, I know you personally so while you are blaming other people about your problems, should we investigate your dealings with LSU? You took 10k from LSU directly and still didn't go to LSU. If you want to air out dirty laundry we can do that all day.
McClover took another 15K from HBO as well to even do the interview. He also took money from Michigan State and Ohio State, so it seems to me that the only constant in his story is that he always has his hand out looking for handouts. This seriously jeopardizes his credibility as far as dragging Auburn's name through the mud.
Therefore, he is still doing wrong and is the type of person that will do anything to get ahead in life. Furthermore, he said you wanted to go to Ohio State because they were a good institution and a better school, but look where they are now. I suggest McClover leaves Auburn alone and figure out what he wants to do with his life because he had his opportunity and he wasted it."
Sincerely, concerned Auburn Alumni
I posted this letter because someone I know wanted to tell what he knew about the dealings of Stanley McClover.
Holllywood Clayborne
For more checkout 6Magazine
<b>News</b> Corp Launches $5B Stock Buyback – Deadline.com
This could provide some pop for News Corp shares, which have declined more than 12% over the last five days as the News Of The World phone-hacking scandal mushroomed. The company says this morning that its board of ...
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<b>News</b> Corp Launches $5B Stock Buyback – Deadline.com
This could provide some pop for News Corp shares, which have declined more than 12% over the last five days as the News Of The World phone-hacking scandal mushroomed. The company says this morning that its board of ...
<b>News</b> Corp Launches $5B Stock Buyback – Deadline.com<b>News</b> International's Leadership Crisis - Gill Corkindale - Harvard <b>...</b>
Among the many shocking facts that have emerged from the News of the World hacking crisis, it is the revelations about News International's dysfunctional leadership and the NoW's brutal organizational culture that have ...
<b>News</b> International's Leadership Crisis - Gill Corkindale - Harvard <b>...</b>Phone Hacking: Rupert Murdoch's Leadership Of <b>News</b> Corp Comes <b>...</b>
LOS ANGELES — As investors punished News Corp.'s stock again on Monday, questions arose anew about the leadership of its chief executive, Rupert Murdoch. The phone hacking scandal in Britain now threatens to engulf top ...
Phone Hacking: Rupert Murdoch's Leadership Of <b>News</b> Corp Comes <b>...</b>Facebook users in Europe will soon have the opportunity to earn Facebook Credits by completing hard offers through the offer walls of social games. Facebook today announced partnerships with SupersonicAds from the United Kingdom and Deal United from Germany to let European users buy magazine subscriptions, online movie rentals, and more to earn Facebook’s virtual currency.
Facebook will only allow Credits to be distributed through offers by approved providers once the July 1st deadline passes and all games to switch to Credits as their payment method. Therefore, attaining approved offers coverage in Europe through these deals is important so developers can still monetize users in the region who won’t pay for Credits directly.
Currently, game developers often work with offer providers like SupersonicAds and Deal United to give users their proprietary premium in-game currency in exchange for making purchases — sometimes known as completing hard offers. Direct response advertisers aggregated by the offer providers earn money from the purchases, and pay out to the game developers for bringing them customers and to cover the cost of the currency.
However, at the beginning of March, Facebook announced that after the migration to Credits, only approved offer providers can dispense hard Credits offers, and the only approved provider at the time was the Mountain View, CA-based TrialPay. Facebook promised more providers would be approved before the July 1st forced migration, and now it’s made good on that promise by blessing SupersonicAds and Deal United. A Facebook spokesperson tells us that “both of these companies will provide offers for Europe, extending the current offers product outside of the United States.”
[Update: To be clear, the approvals of SupersonicAds and Deal United mean those companies will contribute offer inventory they've aggregated from advertisers into Facebook's existing official offer wall, which it runs in partnership with TrialPay. Developers won't have to do anything new to get SupersonicAds or Deal United offers to appear in the offer walls of their games. They won't have to set up any additional offer walls, and users will see offers from these providers blended into the offer mix.]
SupersonicAds co-founder Gil Shoham told us his company has more than 1000 advertisers lined up to work with developers and 5000 live offers that will become available to users through the Facebook Credits partnership. “We have the ability to tap into many offers per country, and provide full localization and translation of offers and landing pages. Our goal is to make sure all users across europe can find relevant offers.”
Facebook tapped SupersonicAds as the only European launch partner for its Credits soft offers program, which allows users to earn Credits for watching video ads while playing games or browsing Facebook.com. Shoham says the program has been a success so far, and that the company has served commercials from Disney, Intel, Sony, Lionsgate, and Warner Bros to Facebook users.
Having both launched on Facebook years ago, today’s move by Facebook is validation for both companies that has been a long time coming. It appears that TrialPay will still have a Credits hard offer monopoly in the lucrative American market, though, as competitors such as Tapjoy and Super Rewards have yet to be approved.
Facebook has been making other preparations to ease both developers and users onto Credits. Yesterday it announced alternative payout options for 13 countries, which will help international developers receive their money from Facebook for the Credits spent on their games. Facebook also began giving away small amounts of Credits to get users accustomed to keeping a balance and spending them, with 1 free Credit being distributed to Ravenswood Fair players.
Approving enough providers for both the hard and soft offers programs will be crucial to injecting enough Facebook Credits into the ecosystem so that developers don’t take a big hit to monetization by migrating to Credits. If Facebook doesn’t establish robust enough Credits offer walls, users who previously spent proprietary virtual currency they earned through the multitude of independent offer providers won’t have adequate choices of ways to earn, and could cease to monetize if they don’t switch to buying currency (although as we’ve noted before, many do tend to start with offers and go direct anyway).
While most virtual goods revenue comes from direct purchases, a dip in revenues for Facebook game developers could cause a backlash leading them to turn to other platforms such as iOS or Android, hurting Facebook’s Credits business. The company still has work to do, though, in adding more offers options in Asia, and additional competitors in North America.
This is an open letter from an Auburn Alumn who asked me if i could provide a venue to react to Stanley McClover and his accusations on HBO regarding Auburn Football and illegal benefits.
If you're not up to date on Mr. McClover check out this story in the New York Times.
"In response to Stanley McClover's outburst of ignorance on HBO February 25th, some may think he did future athletes a favor by coming clean about the alleged transgressions at Auburn.
However, the truth of the matter is that McClover was a student athlete given an opportunity get an education and also an opportunity to play professional sports. McGlover was granted the opportunities that so many dream about, although injuries cut short his dream of becoming an NFL star.
Please don't forget that Auburn was the catalyst for McClover making it to the NFL. As a student athlete, a school is not responsible for what happens once you leave the university. He should be grateful that he even had the chance to reach his goals that so many minorities don't even have the chance to receive.
If he was indeed receiving special benefits that were against NCAA rules, why wait years after he received them to blast the university that gave you an education, and most importantly, an OPPORTUNITY?
I am not saying that benefits are not received at colleges and universities across the country or that Auburn is 100% innocent. I think the recent developments at Ohio State and USC make it clear that change is needed. I didn't take any benefits while I was at Auburn, and to the best of my knowledge, Auburn has run a clean program by SEC standards.
Auburn gave McGlover a head start in life, and all he can do is try to tear down the institution that did nothing but try to better him as a human being.
Here it is several years later, and he's trying to do what? Regardless of what's been said and done, once Stanley McClover is gone and Auburn is still going to be here.
Stanley McClover, you tell me what is your legacy? He says he wanted to help underprivileged kids from being taken advantage of by big time college football to help his non-profit organization.
In reality, what I think is that you have heightened the scrutiny of college sports to the point where kids who don't have many options have less opportunity because of your selfishness.
He said he didn't take any money from HBO, but I beg to differ; we all know that Alabama is a football state and football is king. I know he took 15K from a University of Alabama booster to do the interview. What is more shameless that an Auburn man taking money from Alabama booster to snitch to the whole world?
Stanley, I know you personally so while you are blaming other people about your problems, should we investigate your dealings with LSU? You took 10k from LSU directly and still didn't go to LSU. If you want to air out dirty laundry we can do that all day.
McClover took another 15K from HBO as well to even do the interview. He also took money from Michigan State and Ohio State, so it seems to me that the only constant in his story is that he always has his hand out looking for handouts. This seriously jeopardizes his credibility as far as dragging Auburn's name through the mud.
Therefore, he is still doing wrong and is the type of person that will do anything to get ahead in life. Furthermore, he said you wanted to go to Ohio State because they were a good institution and a better school, but look where they are now. I suggest McClover leaves Auburn alone and figure out what he wants to do with his life because he had his opportunity and he wasted it."
Sincerely, concerned Auburn Alumni
I posted this letter because someone I know wanted to tell what he knew about the dealings of Stanley McClover.
Holllywood Clayborne
For more checkout 6Magazine
<b>News</b> Corp Launches $5B Stock Buyback – Deadline.com
This could provide some pop for News Corp shares, which have declined more than 12% over the last five days as the News Of The World phone-hacking scandal mushroomed. The company says this morning that its board of ...
<b>News</b> Corp Launches $5B Stock Buyback – Deadline.com<b>News</b> International's Leadership Crisis - Gill Corkindale - Harvard <b>...</b>
Among the many shocking facts that have emerged from the News of the World hacking crisis, it is the revelations about News International's dysfunctional leadership and the NoW's brutal organizational culture that have ...
<b>News</b> International's Leadership Crisis - Gill Corkindale - Harvard <b>...</b>Phone Hacking: Rupert Murdoch's Leadership Of <b>News</b> Corp Comes <b>...</b>
LOS ANGELES — As investors punished News Corp.'s stock again on Monday, questions arose anew about the leadership of its chief executive, Rupert Murdoch. The phone hacking scandal in Britain now threatens to engulf top ...
Phone Hacking: Rupert Murdoch's Leadership Of <b>News</b> Corp Comes <b>...</b>aetna bobby ferguson
<b>News</b> Corp Launches $5B Stock Buyback – Deadline.com
This could provide some pop for News Corp shares, which have declined more than 12% over the last five days as the News Of The World phone-hacking scandal mushroomed. The company says this morning that its board of ...
<b>News</b> Corp Launches $5B Stock Buyback – Deadline.com<b>News</b> International's Leadership Crisis - Gill Corkindale - Harvard <b>...</b>
Among the many shocking facts that have emerged from the News of the World hacking crisis, it is the revelations about News International's dysfunctional leadership and the NoW's brutal organizational culture that have ...
<b>News</b> International's Leadership Crisis - Gill Corkindale - Harvard <b>...</b>Phone Hacking: Rupert Murdoch's Leadership Of <b>News</b> Corp Comes <b>...</b>
LOS ANGELES — As investors punished News Corp.'s stock again on Monday, questions arose anew about the leadership of its chief executive, Rupert Murdoch. The phone hacking scandal in Britain now threatens to engulf top ...
Phone Hacking: Rupert Murdoch's Leadership Of <b>News</b> Corp Comes <b>...</b>bobby ferguson find
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